Channel Strategy
The implementation of the Channel Strategy has optimal results if all media are covered simultaneously.
Content, tools, and ads are all connected, and their performance is, too.
DELIVERABLES
Market insights: Google Footprint. Top keywords. Top websites. Competitor landscape. Traffic sources. Monthly website visits.
Digital strategy: KPIs. User personas. Digital channel strategy (owned, earned and paid).
Content strategy: Format. Content type. Platform. Triggers. Content planning.
Content push strategy: Paid media plan. Timelines. Budgets.
Strategic direction and project management
BENEFITS
A coherent digital ecosystem, the correct mix of own, earned and paid media, and the right messages for each
A chance of being seen, in the ever more cluttered digital environment
The implementation of the Channel Strategy has optimal results if all media are covered simultaneously.
Content, tools, and ads are all connected, and their performance is, too.
DELIVERABLES
Market insights: Google Footprint. Top keywords. Top websites. Competitor landscape. Traffic sources. Monthly website visits.
Digital strategy: KPIs. User personas. Digital channel strategy (owned, earned and paid).
Content strategy: Format. Content type. Platform. Triggers. Content planning.
Content push strategy: Paid media plan. Timelines. Budgets.
Strategic direction and project management
BENEFITS
A coherent digital ecosystem, the correct mix of own, earned and paid media, and the right messages for each
A chance of being seen, in the ever more cluttered digital environment
The implementation of the Channel Strategy has optimal results if all media are covered simultaneously.
Content, tools, and ads are all connected, and their performance is, too.
DELIVERABLES
Market insights: Google Footprint. Top keywords. Top websites. Competitor landscape. Traffic sources. Monthly website visits.
Digital strategy: KPIs. User personas. Digital channel strategy (owned, earned and paid).
Content strategy: Format. Content type. Platform. Triggers. Content planning.
Content push strategy: Paid media plan. Timelines. Budgets.
Strategic direction and project management
BENEFITS
A coherent digital ecosystem, the correct mix of own, earned and paid media, and the right messages for each
A chance of being seen, in the ever more cluttered digital environment