It's an unpalatable truth, but we all have toxic traits; we all wave red flags. It's woven into the fabric of our humanity, often manifesting as unconscious biases.

How lucky we are to live in an era where brands get to grow on stories and emotions.

The power of storytelling transcends sales, return on investments, and other marketing checkpoints.

Why? Because it nurtures connections.

An #opinionpiece by Mirela Hincu Angelescu, always on the look to reconcile two different parts of advertising.